Marketing It has been claimed that when you buy a can of Coca-Cola for $1, you are paying 10c for the product and 90c for the image (source unknown). How are social psychological principles applied in marketing, advertising and branding?
Thought this one might be intersting as i am doing a marketing major in my arts degree!
Lets see how we go hey?!
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1 comment:
I think the price of coke has gone up since this question was written! :)
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