Elaboration Likelihood Model

Exposure → Preattention → Focal Attention → Comprehension → Elaboration

↘         ↘                                ↙

Peripheral Route            Memory Containing:             Central Route

• Beliefs
  
• Feelings
  
• Associations
  
• Schemata
  
• Scripts
  

 

Figure 1. A model of consumer information processing. Source: Foxall & Goldsmith, 1994, p. 75.